Why is marketing so hard?

Square peg problems Poor target audience definition Use of incorrect tactics for the situation Correct tactics don’t fit the budget Reliance on shortcuts and threats Principal/Agent problem Agency controls budget Agency controls timeline Agency controls upkeep...

Marketing strategy starts with common language

As a small business owner, understanding key terms related to energy, resources, needs, value, organization, market, offering, business, marketing, innovation, design, value proposition, noise/market noise, predator, evolution, gluttony, optimize, maximize, and brand...